Marketing Changing Essay

Along with the changing business world, customers change as well, becoming more demanding and knowledgeable than before. In turn, company management had shifted their focus on their clients or customers so as to stay successfully in business. This transition meant that Estee Lauder have to completely reformulate their conventional business aims and purposes from being process-focused to customer-centred. Rethinking and reformulating the organization on the other hand, entail the consideration of several factors such as various processes, technology, the environment as well as the success factors of people (Cohen and Moore, 2000). Hence, in order to bring out exceptional customer services within the company operations, the management should employ fine-tuned organizational restructuring. Moreover, employing proactive customer commitment involves the consideration on culture and infrastructure (Lowenstein, 1997).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The creation or formulation of a marketing communication plan is essential for all industries. In most cases, communication is necessary to mobilize support, remove uncertainty, establish acceptance, and most importantly, reduce the risks. Oftentimes, the implementation of marketing communication strategy through for example, new product or new initiative, requires enormous allocations for both staff and financial resources. Hence, all efforts and resources must not go to waste; they must all be directed towards the objective of the company (Neumann and Sumser, 2002). Several disadvantages can be obtained due to inadequate planning of the marketing communication strategy. For instance, it could lead to productivity losses, including loss of both existing and new staff and economic loss. The absence of a marketing communication plan may also lead to false starts and personal losses, which can occur as stakeholders become frustrated and disappointed over the general mission (Neumann and Sumser, 2002). On the bright side, these losses are avoidable. In support of the creation of a marketing communication plan, Shimp (2003) had noted that the efficacy of marketing communication lies on four major aspects. These aspects state that marketing communication should be clearly positioned; directed to a particular target market, created to achieve a specific objective; and undertaken to accomplish the objective within the budget constraint. According to Byron in 2006, Estee Lauder debuted its first-ever online campaign for its flagship brand, with ads promoting its newest anti-aging product, Advanced Night Repair Concentrate. The campaign includes a dedicated site at www.thelittlebrownbottle.com, advertisements on blogs and a sponsored MSN.com site called `Night Spa.` The company declined to quantify the cost, although it said the online budget was coming out of money normally spent on traditional media. Està ©e Lauder spent about $60 million advertising its namesake brand last year, according to a person familiar with the matter. Under the marketing plan, clear positioning is identified through the determination of the Estee Lauder’s Advanced Night Repair Concentrate, its image to the customers as well as its competitors. In terms, of market communications, these aspects are also related. Marketing communication must be clearly positioned in such a way that its objective and strategy places the product over all other competitors. An advertisement for instance, must be able to stand out to the consumers so as gain a stronger foothold within the market. Popular commercial statements for instance, also create clear positioning out of marketing communication. Estee Lauder for example is known for its main mission, which states that the company’s purpose is to create value for customers to earn their lifetime loyalty. Through this popular slogan, Estee Lauder clearly positions itself in most retailers that provide everything the customer needs so as to gain their patronage.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   By means of studying the competitors, Estee Lauder can apply a marketing communication strategy that will clearly position its product to the target market. This aspect of marketing communication can be explained further by understanding customer relationship management. By establishing good relations with the company’s customers, clear positioning of marketing communications can be attained. The implementation of customer relationship management (CRM) through the comprehensive approach can provide the company considerable competitive advantage. This aspect is very much essential to this time considering that most services or products offered by companies have certain similarities (Lowenstein, 1997). Strategy perhaps, is the most important key to the successful implementation of customer relationship management. In order to do so, company management must realize that, either directly or indirectly, the achievement of its goals contributes much to the customers’ or clients’ general experience with the company. Successful incorporation of people, process and technology is probably the most efficient strategy in CRM implementation. This system begins with the purposeful and dedicated alignment of the processes employed by the management. These include the planning, organizing, directing and controlling procedures, which are all geared towards the customers (Cohen and Moore, 2000). Thus, customer management relationship, also referred to as customer service management, encompasses more than the attainment of customer satisfaction. This change management is a balance between enhanced company processes and renewed objectives. In other words, customers should also feel that the companies and businesses they support and patronize give due importance, essentiality and vitality to their operations (Cohen and Moore, 2000).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Marketing communication must be created to achieve specific objectives. Upon the identification of the target market, the company must then formulate the message it wants to relay to its audience. This is also referred to as the company’s value proposition. The creation of the objectives of marketing communication is important so as to cause an impact or effect to the each member of the target audience in spite of the extensive communication noise (Neumann and Sumser, 2002). In a way, the identification of the objectives will help the company come up with communication methods that will it stand out or different from the rest. The consumers need to understand fully how the communication message will affect them. If it is a relevant message, and they are able to decipher its effect on them, the company will be able to successfully communicate the message.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The objectives of marketing communication are interconnected with the activities the company can apply for effective communication as well as its target market. For instance, the company aims to improve and broaden its services to its customers. In order to do this, the company applied a strategy through the use of the internet. Considering that some customers are working on the field, this strategy will only work for customers who work on online environments. Hence, the company must apply a marketing communication strategy that is applicable for all targets. In addition to the consideration of the total target market, each individual must be exposed to the company’s message several times so as to establish a stronger connection. This can be achieved through the use of several strategies such as the conduction of various events, online marketing, direct mail or advertising.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Basically, the objectives of companies for employing marketing communication are concentrated on the enhancement of customer services, augmentation of market coverage, increased company profit or introduction of a new product or services. In order to achieve these objectives, companies apply various forms of strategies. The tremendous growth of technological advancement has become the driving force of contemporary industries.   The diffusion of the internet has revolutionized the business arena.   The use of the Internet is changing high-tech marketing overnight while different industries have been trying to use it as part of their marketing strategy. It has not only reconfigured the way different firms do business and the way the consumers buy goods and services, but it has also become an effective instrument in transforming the value chain from manufacturers to retailers to consumers, creating a new retail distribution channel (Donthu and Garcia, 1999).   E-marketing is a powerful tool used by different business organizations around the world.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   E-marketing is also known to be the online marketing strategy utilized by different company whose objective is to be the best company in their field.   In various countries worldwide, more and more business firms have been using e-marketing strategy in order to be competitive.   From books, foods and beverages, automobiles and other products and services, various firms, irregardless of their company sizes, are trying to survive by means of e-marketing strategy.   Aside from being a promotional medium, the internet is a tool for marketing communications as well. Due to its interactive nature, the internet is an efficient method used in communicating with the consumers. Hence, several companies are beginning to realize the advantages of using the internet as a tool for communication. Companies then started to concentrate on designing web-related strategies and employing interactive agencies that will facilitate their development of specific company web sites as part of their integrated marketing communication strategy. There are companies however, that are effectively using the internet by incorporating their web-related strategies with the other areas of their IMC strategies. The approach now becomes integrated and more strategic. On-line marketing is considered to be the most expensive yet seems to be the most comprehensive marketing strategy that every company wants to implement and apply. At present, people, particularly those in the business arena, tend to engage themselves within the trend of rapidly growing technology so as to stay competitive. Upon surfing the internet, various companies have put up their official sites online for customers and potential consumers to view. Online or e-marketing is the latest marketing approach for any firm who wants to effectively market its products and services. In addition, e-marketing enables the company to be known worldwide since more and more people are able to access information derived from the internet.   Within the business world, where competition is strict, internet marketing is one essential marketing strategy applied by most industries. Marketing is indeed a complex combination of several factors. Within the concept of effective marketing communication, an effective plan must involve clear positioning, identification of the target market, establishment of specific objectives and strategy implementation within budgetary constraints. In order to successfully apply marketing communications, companies must be able to integrate all these factors, such as the ones exemplified by Estee Lauder to its retailers. References Cohen, S. & Moore, J. (2002). Today’s Buzzword: CRM. Public Management, 82 (4), 10. Donthu, N. & Garcia, A. (1999). The Internet shopper. Journal of Advertising Research, 39 (3), 52-58. Lowenstein, M.W. (1997). The Customer Loyalty Pyramid. Westport, CT: Quorum Books. Neumann, E. & Sumser, R. (2002). Marketing Communications: A Vital Element of Achieving Change. The Public Manager, 31 (4), 9+. Shimp, T.A. (2003). Advertising, Promotion, & Supplemental Aspects of Integrated Marketing Communication. Sixth Edition. Southwestern: Thompson.   

Junk Science Essay

What led me to this decision based on Baloney Detection Method, the person writing this article did not list who they are, whether or not they have a degree in the matter that they are speaking of, nor do they list who or what company is sponsoring them. No reliable sources are listed in case the reader wants to verify any of the information is to be true. The Pacific Northwest Tree Octopus – Baloney junk. Although this article list who are the writers of this article, it does not give any information if either student has received a degree in the information that they are discussing. It does not include what company or organization that is supporting the author. The sources that they listed are not credible. The article does not state whether this information has been reviewed nor verified by any expert, but only claims from a book, articles, and you tube videos. Environmental Effects of Genetically Modified Food Crops – Reliable Unlike the other two articles, this article reveals the name and the profession degree this person has for the matter that is been discussed. The article list who the author is with and who stands to benefit from the work. The article has a variety of reliable sources included if the reader has any questions or simply wants to verify the matter being discussed. This article list the research, written work, claims and field work that has been conducted by other experts. This article provides majority all of the information needed for the questions that are being asked to determine whether or not it is junk science.

Describe How DNA Has Enhanced Law Enforcement

DNA has emerged as a remarkable crime fighting tool. DNA has the potential to be the best crime solving tool of the 21st century. DNA has been very critical in solving some of the nations most serious crimes. DNA analysis is a very powerful tool, because each persons DNA is unique in most cases. DNA evidence collected from a crime scene can implicate or eliminate a suspect. It can also analyze unidentified remains through comparisons with DNA from someone’s relative. Previously, unsolvable cases, more often homicides and sexual assaults, can contain DNA evidence that will help identify the criminal, even though the victim can’t.When evidence from one crime scene is compared through the federal DNA database with evidence from another crime scene those crimes can be linked to the same person locally, statewide, and nationally. Also, plants and animals hold DNA, as well. Newer DNA analysis techniques can yield results from biological evidence that’s invisible to an officer. DNA analysis methods also can be able to help in the identification of missing persons. DNA can be obtained from severely degraded samples, as well.This has enhanced law enforcement tremendously. Without DNA evidence, most people would never be convicted (DNAs Link to Corrections, n. . ). DNA will continue to advance. Some anticipated advances are broader implementation of the CODIS database, increased automated lab procedures, use of computerized analysis, portable devices capable of DNA analysis and remote links to databases and other criminal justice information services (DNA Evidence,n. d. ). Reference DNA Evidence: What Law Enforcement Should Know. (n. d. ). Retrieved November 12, 2012 From: http://www. ncjrs. gov/pdffiles/jr000249c. pdj. DNA’s Link to Corretcions. (n. d. ). Retrieved November 12, 2012 from: http://www. crimescene- Investigations. net/NIJ-DNALinkCorretcion. pdf.

Rushil Surapaneni

Computers eave led to space exploration, new designs of vehicles and other forms of transportation, increase in entertainment industry, and revolutionized medical and biological sciences to address healthcare issues. The Television ; Became commercially available in an experimental basis in the late sass, popularized greatly after World War II and has become commonplace in homes, businesses, and institutions. ; Serves in many instances as the primary vehicle for entertainment, advertising, and news. ; During the sass, television became the primary medium for molding public opinion and continues to do so today.The Telephone First patented in 1876 by Alexander Graham Bell and further developed by many others; the telephone was the first device in history that enabled people to talk directly with each other across large distances. ; Became indispensable to businesses, government, and households, today some the of most ; and Has are fostered whole-wheat indwell used small appliances. Inv entions as both the cellular phone and the internet are a result Of the telephone system. ; Telephone has changed our mindset to a more complex way of thinking and continues to impact us as we move into the 21st century. The Logic Behind theSelections Overall, it came down to what saw was most practical and necessary for society and the modern world to exist the way it does today. Believe that the inventions chose revolutionized the socioeconomic standing of society to the point that allowed for radical changes in thought and ideology to take place due to these inventions. See the inventions of this world allowing for society to not only grow in the present but also further advance into the future as they can be tinkered with to better optimize the potential of humankind in the long-run, whether it be technologically, socially, or economically.

Two topic Research Paper Example | Topics and Well Written Essays - 1500 words

Two topic - Research Paper Example Various professionals have delved into the major elements that paved the way for diverse organizations to excel among the rest. According to Greenberg (2006), diversity is defined as â€Å"the variety of differences between people in an organization†¦Diversity encompasses race, gender, ethnic group, age, personality, cognitive style, tenure, organizational function, education, background and more† (par. 1). In a related literature, Esty, Griffin & Schorr-Hirsh (1995) cited Green, Lopez, Wysocki & Kepner (2009) as providing an appropriate definition of the term by indicating that diversity is â€Å"acknowledging, understanding, accepting, valuing, and celebrating differences among people with respect to age, class, ethnicity, gender, physical and mental ability, race, sexual orientation, spiritual practice, and public assistance status† (Esty, et al., 1995, par. 4). The definitions emphasize the encouragement and acceptance of people from an array of backgrounds dee med to provide instrumental benefits for the intricate needs of organizations. As averred by DiTomaso (1999), several factors contribute to diversity in the workplace, to wit: â€Å"(a) the changing demographic structure of the U.S., (b) the increased importance of globalization to profits and long-term survival in many companies, and (c) changes in the structure of how work gets done† (DiTomaso, 1999, p. 1). Due to the variety of influencing elements that interplay, organizational leaders recognize the need to manage diversity to ensure that it works towards the achievement of organizational goals. Managing a diverse workforce should encompass effectively integrating managerial functions in terms of planning, organizing, directing and controlling diversity in the organizational setting. B. Examples of Current Applications Contemporary successful organizations have attested the incorporation of diversity in their organizational policies. From among the most prominent and acti ve in its implementation and application of diversity is Walmart. The official website of Walmart boasts of methods that â€Å"implement initiatives to attract and retain a diverse workforce, including recruiting from colleges and universities with large multicultural populations. We also provide associates with on-the-job training, leadership seminars, and direct access to job opportunities through our Career Preference System† (Walmart: Diversity, par. 2). The personnel profile of Walmart reveals that â€Å"more than 850,000 of our associates are female and make up 59 percent of our U.S. workforce. 35 percent of our associates are minority: 249,000 African Americans, 171,000 Hispanics, 42,000 Asian Americans, 6,000 Pacific Islander Americans, 15,000 American Indian and Alaska Natives, and 430,000 associates 50 and over† (Walmart: Diversity Report, 2009). Another corporation that actively applies diversity in their organization is HSBC that â€Å"invites, embraces an d manages difference in the changing workforce to gain the best from its people and to provide the best service to its customers. It encourages the breaking down of barriers of the past to look at things in a new way, to find effective business and customer solutions. In such organizations diversity is regarded as a competitive differentiator, in both employment and customer

CJ6 Essay Example | Topics and Well Written Essays - 250 words

CJ6 - Essay Example Its evolution further included thief catchers and legislations but increase in crime rates let to establishment of a formal police force in the 17th century. Position of the sheriff was established with duties such as apprehension, tax collection, and management of public funds but crimes continued to increase. Texas Rangers was then formed in 1823 to protect settlers’ interest and became a lawful entity after 1870. Other agencies were also forms such as Federal Marshals (1989) and Metropolitan Police Force (1845). The current police system in the United States is however more complex, the most complex in the world, and exist at federal, state, county, local, and private levels. The federal branch is part of the executive government branch and enforces provisions of the US criminal code and consists of the FBI, ATF, US Marshals Service, Homeland Security, Customers and border Protection, Secret Service, Coast Guard, IRS, and US Postal Service. State police force exists in every state with limited jurisdiction of enforcing state laws in their states. Counties and municipals also have their police systems headed by county sheriffs and enforce laws within their geographical jurisdictions. The private police sector is another branch and is significant in apprehending

Innovation Essay Example | Topics and Well Written Essays - 250 words

Innovation - Essay Example The main difference between technology driven and innovative driven companies is that technology driven companies use new and faster technology to operate their organizations. On the other hand, innovative, driven organizations come up with newly innovated products to attract customers. For instance, banks using automated teller to serve their customers is a technology driven move. On the other hand, companies like Apple strive to come up with new and better innovation so that they can offer their customers better products. Additionally, the other difference between organizations that are technology driven and innovative driven is that technology driven organization tries to come up with better means to serve their customers (Daft, &Marcic, 2004). This does not mean they keep changing their products, but they insist on using technology that enables them to be faster and efficient. Therefore, innovative companies’ main objective is to come up with better products for their cust omers. They always come up with better products, and that is how they attract consumers. Moreover, innovative driven organizations are normally organizations that deal with customers indirectly since most of the time they are