Marketing Plan Clorox - 7807 Words

MARKETING PLAN FOR CLOROX DISINFECTING WIPES PREPRARED FOR: Professor Schermerhorn TEAM 8: MATT BARRAN, JEFF BELL, MICHELLE BELNA, HEATHER BERRINGER, MATT BEY MAY 7, 2004 TABLE OF CONTENTS EXECUTIVE SUMMARY 3 SITUATIONAL ANALYSIS 4 Industry Forces 4 Company Information 5 Environmental Factors 6 Collaborators 7 Competitors 7 Conclusion 8 CUSTOMER SEGMENTATION 9 Involvement Needed 9 Customer Desires 9 Functional Benefits 9 Psychological Benefits 10 Buying Habits 10 Conclusion 11 MARKETING STRATEGY FOR CLOROX DISINFECTING WIPES 12 Repositioning 12 Product 12 Price 13 Place 13 Promotion 14 Measuring Plan Success 16 Conclusion 17 WORKS CITED 21 Appendix A: Business Law I Appendix B:†¦show more content†¦Since 1913, Clorox has had a reputation of leading the industry with its products. This situational analysis includes industry forces, company statistics and financial information, a list of environmental factors that deal with how the company operates, and competitor information. Industry Forces The Clorox Company does business within the industry of Nondurable Goods; especially relevant to the product of Disinfecting Wipes, the company is associated with the sub-industry of Household Products. Two significant forces should be considered when examining the industry and individual companies within this industry: innovation and competition. Threat of Substitutes and Innovation The threat of substitutes for the Household Products of the Nondurables Industry is high. As mentioned before, each company produces a product that is very similar to its competitors. Customers also have high bargaining power in that they can buy substitute products such as paper towels and disinfecting sprays. If a company does not spend time and effort marketing its products, consumers will not be able to differentiate them from a competitor. The typical household product has a life of approximately five years from the conception of the product until it is stripped from shelves. The product will go through one to two years of development, testing, and marketing. It will thenShow MoreRelatedClorox Portfolio Analysis: Marketing Strategy953 Words   |  4 PagesClorox Marketing Strategy A marketing strategy is an objective driven long-term plan which aims at achieving specific marketing goals. Clorox strategic plan aims at growing its sales volume by 3 to 5 percent annually and this means that the marketing team needs to come up with ways through which the required sales volume will be achieved. According to Benno Dorer, Clorox’s EVP and COO of Cleaning International Corporate Strategy, the key marketing strategy is the â€Å"Always on Principle†, this principleRead MoreClorox Portfolio Analysis1187 Words   |  5 PagesClorox Company (Clorox) is a company with publicly-traded shares and it has operations in four different sectors; Household, Cleaning, International and Lifestyle. Clorox’s main products include Healthlink, Clorox Healthcare, Green Works and Pine-Sol products among others. In this research paper, a strategic assessment and organizational analysis of Clorox Company is carried out. The organizational analysis covers financial position, industry and competitors, organization situation and strategicRead MoreClorox Case Study1215 Words   |  5 PagesSummary This market study was based on the well-established Clorox Company which had originally started in 1913. In 2006, after the placement of the new CEO, the company had developed a strategic plan to position them for their 100th anniversary in 2013. The plan was titled â€Å"The Centennial Strategy† which focused on long-term accelerated growth and developed metrics to measure the success of the plan. 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As such, Clorox needs to determine if this is the right strategy to pursue for the long-term and if it needs to be green organization-wide, not just toward a few products. In recent years, many changes have been made to start shifting public perception of Clorox toward beingRead MoreClorox, the Way Forward5000 Words   |  20 Pagesconditions, Clorox must make several key decisions regarding resource allocation and strategic focus across its product divisions. Specifically, there has been a strong focus since 2006 on product sustainability and green initiatives. As such, Clorox needs to determine if this is the right strategy to pursue for the long-term and if it needs to be green organization-wide, not just toward a few products. In recent years, many changes have been made to start shifting public perception of Clorox toward beingRead MoreEssay about Marketing Definition953 Words   |  4 PagesIntroduction In this paper I will define marketing in my own words and also research what the definition is using two different sources. While supporting my answers with three examples from the business world, I will show the importance of marketing. Marketing applies to many different areas of an organization and after close review I will make it clear on how it relates. Personal Definition Marketing is how a company or organization promotes the service or product the company uses to createRead MoreBurts Bees Case Analysis1449 Words   |  6 PagesVlahos, a 15-year veteran of  The Clorox Company  was named Vice President and General Manager of Burts Bees. He continues Replogle’s belief to break into the mass market. (Debryun, 2011) II. Problem How could Burt’s Bees maintain its brand identity in their new product line as they break into mass market? III. Assumptions of the Study Burt and Bee’s Product life cycle stage The product life cycle is one of the most familiar concepts in marketing. The PLC concept can be used to analyseRead MoreEssay on Kingsford Charcoal Marketing Report1211 Words   |  5 PagesKingsford charcoal marketing report Kingsford charcoal brand is well known in barbecuing community across United States. Over time, it consists in the message communication and marketing strategies to building and maintaining this strong brand image. But in 2000, Kingsford faced a decline in sales and the category appeared softer than it had in previous years. This report discusses and analyses the issues that Kingsford had, as well as comes out some recommendations to overcoming the softening ofRead MoreCase Study: the Brita Products Company Essay1111 Words   |  5 PagesCase Study: The Brita Products Company CASE SUMMARY Situation Analysis: In 1988 Charlie Couric, a marketing executive at Clorox, oversaw the acquisition by Clorox of the right to market Brita Water Purifier Pitchers in United States, and then became the President and General Manager of  Brita USA. He proposed a risky deficit-spending strategy to gain market with the goal of getting a Brita water pitcher on every kitchen countertop in the United States. As a result Brita USA incurred heavy

The Plight Of Minority Women - 1442 Words

Make sure to elaborate on the victimization of the study LITERATURE REVIEW The Plight Of Minority Battered Women The issues of domestic violence, focusing primarily on black ethnic minority women . To be able to understand the problem of domestic violence, it is vital to recognize that violence toward women is an international reality which has been recognized as a major public health issue (Shipway 2004). According to Shipway 2004, the acknowledgment of domestic violence internationally as a major public health has seen a readjustment in numbers in many areas that are dealing with domestic violence, but there are still some areas where little if anything is done to support women abused by intimate partners. The issues have increased where minority women have been lumped into one category and not considering their different cultural and religious differences. It has been said that obtaining data on African American minority women housing needs is hard. (Netto et al., 2001) reported that there was national evidence that people from the black ethnic minority with including immigrants find it very burdensome to access services. Domestic violence influence women from all ethnic groups, African American women minority, appeared to be isolated more that women from the majority. According to Women’s Aid 2010, there are claims that African American minority communities may have to conquer religious and cultural pressure resulting in them being afraid of bringing shame ontoShow MoreRelatedThe Double Minority in Song of Solomon Essay835 Words   |  4 Pages Typically minority groups are thought of in the context of race; however, a minority group can also consist of gender and class. 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Racial equality is perhaps the most prominentRead MoreThe Declaration Of The Rights Of Women1307 Words   |  6 PagesIn three documents associated with historical revolutions, Thomas Jefferson’s The Declaration of Independence, the French National Assembly’s The Declaration of the Rights of Man, and Olympe de Gouges’ The Declaration of the Rights of Women, readers are presented with the markedly different perspectives on revolution and reform that their authors held, painting a picture of ideals in revolutions separated by both an ocean and an inherent difference in perceptible motivation. Though each documentRead MoreSexual Violence And American Indian Genocide1168 Words   |  5 Pagesabout Native American Indians experiences relative to violence and related topics. Part of Smith’s goal is to aid understanding of Native women’s plight and spotlight how treating their sufferings separately was limiting the pain they lived through to this day. S mith pointed out that though other writers have keen interest in bringing native women’s plight mainstream, these writers fell short of taking an intersectional look at how sexual violence, race, and gender connected equally to the Native women’sRead MoreJohn Steinbeck s Of Mice And Men1459 Words   |  6 PagesIn of Mice and Men the characters in the play are interrelated to loneliness and violence through the foreshadowing of events and the segregation between contradicting minorities and the ‘God-like’, more respected characters; which links to events in the 1930s. Steinbeck portrays society as times of disseminated families and maladroitness in the economy. The Great Depression was when the American stock market crashed in 1929 which subsequently left thousands economically deprived and diminished thusRead MoreA Doll s House And Mark Huckleberry Finn1310 Words   |  6 Pagesimplicitly highlight a system that prioritizes a white person’s †Å"property rights† – his slaves – over the comfort and liberty of a black person. The plights that Huck suffers under Pap’s custody are analogous to those of slaves under the custody of their masters: both Huck and black slaves are the prey of an involuntary compliance. In juxtaposing the plights of Huck and the slaves, Twain insinuates that it is unworkable for a society in which slavery prevails to be just, regardless of how civilized suchRead MorePlight of African Americans720 Words   |  3 PagesAfrican Americans Plight Throughout U.S. History Published by Shirley H. Sanders Read MoreImpact of Media on Diversity in the 21st Century Essay1192 Words   |  5 Pages†¦Ã¢â‚¬  and â€Å"(Sport) Wives†. 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They also cant afford to write solely in metaphors because they not only must prove their competence through reservedRead MoreHis 145 Social Movements and Trends Essay698 Words   |  3 PagesSocial Movements and Trends University of Phoenix The American Experience Since 1945 - HIS/145 October 6, 2012 Richard Pinder Social Movements and Trends Women have always fought for the right of equality and control of their bodies. Many instances occurred throughout history that supported a woman’s fight for equal representation and fair legislation, especially for those who were impoverished. This paper will discuss three articles from 1968 to 1977 that outline women’s battles against

Evaluation of the Strategies and Innovations in the Business Model

Question: Evaluate the Strategies and Innovations in the Business Model of the Companies. Answer: Introduction This report is based upon the evaluation of the strategies and innovations in the business model of the companies. It explains the actual meaning of strategy for any company and what are the key ideas behind the successful strategy. Moreover, it also explains the concept of innovation in their business model and its importance for any company. Key Ideas of the Strategy and Innovation in Business Model According to the Scholes (2015), strategy determines the direction and scope of the business over the long term that determines how resources, plans, and ideas configured to meet the demands of the markets and customers. Every company has the unique strategy to achieve their objectives and aims to create competitive advantage in the marketplace. Similarly, the innovation in the business model indicates that there is the new and unique method applies into the structure, process, and values of the organisation. Strategy and innovation are the interrelated concepts which are adapted by the organisation to make its position competitive in the marketplace. There are many examples of the company which adopts the unique strategy and timely innovations in its organisation structure to remain competitive in the market. Both strategy and innovation are the important aspects of the company and it should exist in the organisation (Slack, 2015). As per the analysis of the different academic sourc es and e-learning module, the key ideas are taken from the materials which are listed below: What is the competency level of the company (Target markets and geographic markets)?What are the unique things that company gives to their customers (status, style, modification and cost)?What are its crucial resources and capabilities that company utilizes to take strategic decisions (goodwill, advanced technology, huge resources)?How they maintain their values (R and D, uniqueness and product differentiation)? From the strategic point of view, the company needs to answer these four above key points to take strategic decisions in the market. If the company satisfies these important criteria, it means the companys position is strategically strong in the marketplace. On the other hand, business model innovation refers that the innovative concepts into the structure, process, and values to remain competitive in the marketplace (Hillier, et al., 2011). The key idea derived from the video and academic sources that every innovative business model follows four stage processes to become successful in the market. These stages are initiation, ideation, integration and implementation. In initiation stage organisation analyses the current process of the business like its target customers, offerings, and value proposition. Secondly, in ideation stage company compares its structure to different innovative models and makes the innovative business structure. Thirdly, integration refers that the stability o f the business structure according to the organisation climate whether its fits or not (Boxall and Purcell, 2011). Lastly, Implementation refers that the overall evaluation and testing of the business model and implement into the organisation. For e.g. Apple, Dell, and IKEA are the examples of strategic decisions and innovations in their business model according to changing need of the market. The key idea develops from the video regarding innovation in the business model is listed below: To review the different successful business models and implement the best factors into the current business modelImplementation of one business model at a time (Massa and Tucci, 2013)Clear communication and transparent process need to present in the new business model.In the long term, the business should set their Key Performance Metrics.Always consult with the top management regarding any change in the business structure. It is important for the success of the business model in the long run (Amit and Zott, 2012). As per the evaluation of the key ideas of the strategy and business model innovation it is identified that Apple Inc., a leading technology company that sells electronics, computer software, and online services. Moreover, it also sells the hardware products like Mac book, iPad, iPod and Apple smart watch (Tucci and Massa, 2013). The company clearly develops the strategy and innovation in their business model since inception to remain a leader and competitive in the industry. From the strategic point of view, Apple strategy clearly answers the four key ideas of the strategy to remain competitive in the industry. Apple sells their products and technologies all over the world and their target customers are mainly youngsters and businessman. Moreover, the unique company logo and stylish design with the latest technology in their products. This idea depicts the unique identity and brand value in the eyes of the customers. Thirdly, the company adopted the strong branding strategy like advertisements and logo of company attracts the customers significantly. Moreover, it also used the high technologies and different operating systems like Mac OS X advanced operating system which is totally unique from its competitors. Similarly, the company has constantly innovated their business structure through strong R and D of the market needs and challenges to deliver the quality products and services (Frankenberger, et al., 2013). Moreover, the company implements the one innovative model in their products at a time. For e.g. Apple I phone series launched by the company in different time period gap. This strategy helps the company to know the outcomes of the new business model. Moreover, the Apple also focus on the customer needs more rather than demands of the new technology. The clear communication with their customers and analyse s the changing needs of the customers and develops the products that fulfill the customer needs and create value for the company. For e.g. Apple I tunes music software is the example of changing customer needs and it creates unique value for the company (Euchner and Ganguly, 2014). Moreover, the company develops the new ideas and aligned with the company vision. The company has the strong product and service oriented culture. Lastly, company checks the consistency of the business model with its resources. Conclusion As per the above study from the various sources, it concludes that the effective strategy and innovation in business model helps the Apple to remain competitive and leader in the technological market. Moreover, it also concludes that the companies spends a huge amount of financial and human resources to continuously innovation in their business model and meet the demands of the customers in a long run. References Amit, R. and Zott, C. (2012) Creating value through business model innovation.MIT Sloan Management Review,53(3), p.41. Boxall, P. and Purcell, J. (2011) Strategy and human resource management.UK: Palgrave Macmillan. Euchner, J. and Ganguly, A., (2014) Business model innovation in practice.Research-Technology Management,57(6), pp.33-39. Frankenberger, K., Weiblen, T., Csik, M. and Gassmann, O., (2013) The 4I-framework of business model innovation: A structured view on process phases and challenges.International Journal of Product Development,18(3-4), pp.249-273. Hillier, D., Grinblatt, M. and Titman, S. (2011)Financial markets and corporate strategy.USA: McGraw Hill. Massa, L. and Tucci, C.L. (2013) Business model innovation.The Oxford Handbook of Innovation Management, pp.420-441. Scholes, M.S. (2015)Taxes and business strategy. UK: Prentice Hall. Slack, N. (2015)Operations strategy.USA: John Wiley Sons, Ltd. Tucci, C. and Massa, L. (2013)Business model innovation.UK: Oxford University Press.

The Leadership Challenge, by James Kouzes free essay sample

A critical review on this book about leadership. The paper reviews the book which has used extensive interviews to ascertain what the qualities of a good leader are. The books main points are summarized in this paper, which speaks of a combination of achievement and ethics, a sense of fairness and the idea that everyone can develop leadership skills. The model of leadership put forward in the book is further explained through examples. The paper concludes with an evaluation of the book. While there is all too often little that we can do about the lack of real leadership skills in others, we are fortunate in that we can make a difference in our own ability to lead. The principles of good leadership are in fact well known; this does not, of course, make them easy to apply. However, defining for ourselves the traits that we would like to possess as leaders is an essential first step in the process. We will write a custom essay sample on The Leadership Challenge, by James Kouzes or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page

Threat of New Entrants in the Mobile Phone Industry free essay sample

The mobile phone industry is already a well established market and the threat of a new entrant is quite low, as the technology needed to rival the devices already available is quite advance if they want to differentiate from them The barriers to entry in the mobile phone industry is high because any new entrants will need high investments in RD, technology and marketing in order to compete with the established organisations. New entrants want to take market share from the larger organisations but Nokia hold 29% of the market share in the industry, the highest market share in the industry. (BBC News, 2011) The threat of new entrants into the mobile phone industry is very unlikely as the start up cost of entering into the market at a high level needs a lot of investments and time to be considered a respectable competitor of the already established organisations. Nokia currently hold a 29% of the entire mobile phone market worldwide and for a new competitor to obtain some of their market will take either a very long term plan or something that is truly innovative and unseen before. We will write a custom essay sample on Threat of New Entrants in the Mobile Phone Industry or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This is because realistically the new entrant will need very high investment for RD and marketing, and would not be able to publish positive result for a long time as they try to build a customer base and a name for itself in an established market. In conclusion the threat of new entrants is very low and not a factor which Nokia will have to worry about in the near future.

Mary Cassatt Biography - Painting History

Mary Cassatt Biography - Painting History Born on May 22, 1844, Mary Cassatt was one of the very few women who were part of the French Impressionist movement in art, and the only American during the movements productive years; she often painted women in ordinary tasks. Her help to Americans collecting Impressionist art helped bring that movement to America. Biography of Mary Cassatt Mary Cassatt was born in Allegheny City, Pennsylvania, in 1845. Mary Cassatts family lived in France from 1851 to 1853 and in Germany from 1853 to 1855. When Mary Cassatts oldest brother, Robbie, died, the family returned to Philadelphia. She studied art at the Pennsylvania Academy in Philadelphia in 1861 to 1865, which was among the few such schools open to female students. In 1866 Mary Cassatt began European travels, finally living in Paris, France. In France, she took art lessons and spent her time studying and copying the paintings at the Louvre. In 1870, Mary Cassatt returned to the United States and her parents home. Her painting suffered from a lack of support from her father. Her paintings in a Chicago gallery were destroyed in the Great Chicago Fire of 1871. Fortunately, in 1872 she received a commission from the archbishop in Parma to copy some Correggio works, which revived her flagging career. She went to Parma for the job, then after study in Antwerp Cassatt returned to France. Mary Cassatt joined the Paris Salon, exhibiting with the group in 1872, 1873, and 1874. She met and began studying with Edgar Degas, with whom she had a close friendship; they apparently did not become lovers. In 1877 Mary Cassatt joined the French Impressionist group and in 1879 began exhibiting with them at the invitation of Degas. Her paintings sold successfully. She herself began collecting the paintings of other French Impressionists, and she helped several friends from America acquire French Impressionist art for their collections. Among those she convinced to collect Impressionists was her brother, Alexander. Mary Cassatts parents and sister joined her in Paris in 1877; Mary had to do the housework when her mother and sister fell ill, and the volume of her painting suffered until her sisters death in 1882 and her mothers recovery soon after. Mary Cassatts most successful work was during the 1880s and 1890s. She moved from impressionism to her own style, significantly influenced by Japanese prints that she saw at an exhibition in 1890. Degas, upon seeings some of Mary Cassatts later work, was said to have stated, I am not willing to admit that a woman can draw that well. Her work was frequently characterized by depictions of women in ordinary tasks, and especially with children. Though she never married or had children of her own, she enjoyed visits from her American nieces and nephews. In 1893, Mary Cassatt submitted a mural design for display at the 1893 Worlds Columbian Exhibition in Chicago. The mural was taken down and lost at the end of the fair. She continued to care for her ill mother until her mothers death in 1895. After the 1890s, she did not keep up with some of the newer, more popular trends, and her popularity waned. She put more of her efforts into advising American collectors, including her brothers. Her brother Gardner died suddenly after Mary Cassatt returned with him and his family from 1910 trip to Egypt. Her diabetes began to create more serious health problems. Mary Cassatt supported the womens suffrage movement, both morally and financially. By 1912, Mary Cassatt had become partially blind. She gave up painting entirely in 1915, and had become totally blind by her death on June 14, 1926, in Mesnil-Beaufresne, France. Mary Cassatt was close to several female painters including Berthe Morisot.  In 1904, the French government awarded Mary Cassatt the Legion of Honor. Background, Family Father: Robert Simpson Cassatt (banker)Mother: Katherine Johnston CassattSiblings: fiveAlexander was president of the  Pennsyvlania  Railroad Education Pennsylvania Academy of Fine Arts, Philadelphia, 1861 - 1865Studied under Chaplin in Paris (1866) and Carlo Raimondi in Parma (1872) Bibliography: Judith A. Barter, editor. Mary Cassatt, Modern Woman. 1998.Philip Brooks. Mary Cassatt: An American in Paris. 1995.Julia M. H. Carson. Mary Cassatt. 1966.Cassatt and Her Circle: Selected Letters, New York. 1984.Nancy Mowll Mathews. Mary Cassatt: A Life. 1994.Nancy Mowll Mathews. Cassatt: A Retrospective. 1996.Griselda Pollock. Mary Cassatt: Painter of Modern Women. 1998Frederick A. Sweet. Miss Mary Cassatt, Impressionist from Pennsylvania. 1966.Forbes Watson. Mary Cassatt. 1932.Mary Cassatt: Modern Woman. (Essays.) 1998.

How important were farming regions in determining allegiance in the Essay

How important were farming regions in determining allegiance in the English Civil War - Essay Example Even in Jacobean London half the aldermen, the merchant princes, were domestic traders. And in contrast to the faltering export trade, the internal economy was not only diversifying but growing considerably (T. Wilson Hayes, pg 115). London was not the sole 'engine of growth', but farming regions impact the most obvious feature of internal development. The Newcastle region was by no means alone in its integration into an increasingly national economy. The costs and delays of inland transport, especially by road, meant that pastoral regions still grew grain for bread and beer. Outlying upland counties periodically had difficulty in sending taxes to London, especially in winter, since so little traffic went that way, and cross-country contacts by road were even more difficult - indeed, the average price of wheat in Devon late in the dearth year of 1631 was 50 per cent higher than in neighboring Dorset. Nevertheless, growing specialization in agriculture accounts for the fame of Cheshire cheese and Worcestershire apples. Transport ties to London were sufficiently developed for John Taylor's Carrier's Cosmography in 1637 to give details of carriers linking the capital with all regions. By the 1630s regular stage coa ches linked London with major towns in the southeast and Midlands, and by the 1650s Edinburgh and most major provincial cities had been drawn into the coaching network. More substantial connections appeared by mid-century, as inns along the scarp slope separating the Severn and Thames valleys allowed traders to join the hinterlands of Bristol and London. The growth of London and the forging of a national economy were both cause and effect of developments in both agriculture. In agriculture the gradual spread of new techniques was symbolized by a new vogue in handbooks, such as Walter Blith's The English Improver (1649). As the market expanded more attention was given to the crops and farming practices best suited to local soils: the growing popularity of 'convertible' or 'up-and-down' husbandry, alternating periods of arable and pasture, is evident across much of lowland England. More striking still is the way many farmers, small as well as large, converted to new cash crops like madder and woad for dye, to tobacco in the Severn valley, as well as to market gardening around towns (Mark Stoyle, 1994). Although the full impact of the new crops was only to be felt after mid-century, when slackening demand encouraged farmers to raise productivity, England slowly outstripped much of the rest of Europe in its ability to feed and employ a g rowing population. Starvation in the crisis of 1623 was limited to the northwest; and thereafter, despite appalling hardship in the later 1640s, famine seems to have been more or less eliminated. The prevalence of domestic production in textiles, in leather-working, in most branches of the metal industry, makes it impossible to measure economic distress. Cost-of-living figures measure prices in the market. Much of the population was engaged in both agriculture and industry: the small farmer whose wife and servant did some subsidiary spinning or stocking-knitting, the artisan miner with a small plot of land attached to his cottage, even Norwich laborers who did harvest-work in nearby fields in the 1630s, and

The Catholic Church in Ireland Essay Example | Topics and Well Written Essays - 1500 words

The Catholic Church in Ireland - Essay Example The 1937 draft was a betrayal of women (Mulhoffand, 1995)2 According to Mulhoffand; women played an active role in the overthrow of colonialism, the rise of suffragette movement, and the progress of labour movement. The constitution enshrined the Catholic Church as the state religion and relegated women's place to the home and with it their ideals and aspirations. With the democratic states seeking to run its politics, the Church sought to establish a relationship that harbored on non-interfere in specific areas of social life such as family, education and vocation over which it held jurisdiction (Crotty, 2004)3. The Catholic Church in Ireland, once the dominant social institution commanding overwhelming affiliation of church-goers, today maintains a role familiar to its competitive, pluralistic and competing interests. Ireland is a mix state between church-state separation and state religious neutrality, but a look at the 1937 constitution indicates that the Irish state has never been neutral when it came to religion. The recent trends show that Irish State is far from neutral in handling different religious communities. Currently, the relationship between secularisation and Irish state policy looks weak (Kissane, 2003)4. Richard D. Richard D. Finnegan (Ireland: The Challenge of Conflict and Change, 1983) wrote that the Roman Catholic faith in Ireland survived the Reformation, its penal laws and independence movement because its people felt that the church's religious liberty juxtaposed with Ireland's quest for freedom; the people felt that devotion to the church was devotion to the country. Moreover, the Gaelic Ireland movement associated devotion to the church with Irish cultural identity (Crotty, 2004)5. The autonomy that the church enjoyed saw it create its own style of institutions devoid of backward peasantry class or dominant landlord; it emphasised on a more traditional classical curriculum in its school. Gleeson and Munnelly (2004:3) wrote that the Catholic Church was not in favour of the creation of a separate single school subject on citizenship as it believed that moral education and personal development were best taught through religious education (Dr. Harris, 2005).6 In 1878 the government passed an Intermediate Education Act in which every student who passed the Intermediate examination was offered between 3 and 10. The church termed this system as a murder of the education system. The church was against such frivolities, and guarded their control over education, citing that the government system was a deviation from nationalism. The church protected their system to encourage children to learn more on nationalism and language. The primary curriculum was widened to take in more subjects, and much stress was laid on encouraging nationalism, particularly in the teaching of history. Irish was made compulsory (Changes in the Irish Education System, Ireland: culture and religion, 1912-49, multitext.ucc.ie)7. The Church also shaped public opinion against British nationalism and

Syllabus critique Assignment Example | Topics and Well Written Essays - 1500 words

Syllabus critique - Assignment Example A syllabus is a contract, which is written between a teacher and students. A good syllabus meet specific objectives, it has important components and answers critical questions. Nonetheless, few syllabi fulfill all these functions well. A focused and brief syllabus is the best. It should communicate the nature of the course to the students clearly and understandable manner. When the students understand the procedures and purpose of the course, they are more likely to enjoy the learning process. It is very important that all teachers follow the policies and needs set in their syllabi. They should not forget the whole parts of the contract. As the students are required to abide by the procedures and rules spelled out in the syllabus, the teacher is also agreeing to follow the same. A detailed syllabus will make the expectation clear to all parties. A teacher should organize to discuss the syllabus fully during the first class meeting. This requires fast distribution the syllabi to all t he students. Teachers should meet the deadlines of teaching. they should provide the requirements of the syllabus promptly if they require their students to be prompt. Strategies When planning the syllabus, one should consider the following strategies: basic identifying information, information about t6he instructor, texts and other materials, course description, objectives, description and requirements, course calendar, grading procedures and scaling Basic Identifying Information The basic information to identify includes the institution, course title, year, the semester, and time of class and location of class meetings. It should also include benefits earned for completing the course successfully. The title and the name of the instructor should also be included. The office telephone number, location, working hours, and mailing address are important if students can communicate with the teacher. Textbooks and Other Materials The syllabus should specify the authors, titles, editions, and sometimes publishers of the texts. It is important to specify the location for acquiring these materials. The location of library, bookstore, computer laboratory, and personal offices should be clear. It is essential to know the requirements and conditions for obtaining these materials. Course Description The course description is given directly by the institution. It must include a short and clear description of the knowledge, skills, major topics to be covered and any special opportunities and prerequisites obtained. Course Objectives The course objectives are very important because it should emphasize on the evaluation of learners outcome. The syllabus should clearly state the objective of the course. Objectives can be affective, behavioral, or cognitive. A well-set instructional objective provides a layout for instructional approach communicates instructional intent and gives guidelines for evaluating students. Course Requirements This explains exactly what learners are exp ected to do in the course. It includes a brief description of the assessments administered, and the paper written. Course Calendar It contains the dates of specific lesson topics, exams, reading assignments, and deadlines for projects and other papers. Any change s to the syllabus calendar should be provided to learners in writing. Grading Procedures and Scales The syllabus should provide clear criteria and procedures for assessing students’ performance and grade assignment. Regulations regarding extra credit, deadlines, and penalties for late work should be stipulated. It should include academic policy with explanations of these concepts in its literature. A good syllabus enables teachers to share their pedagogical ideas with their students. It tells the students how their teachers view the learning process, whether passive or active. How they emphasize skill building, knowledge enhancement or the combination of both. The syllabus shows how the course is organized from simpl e to complex. It should have

Tourism Policy And Regional Planning Destination Tourism Essay

Tourism Policy And Regional Planning Destination Tourism Essay Introduction Tourism planning is an important component when a destination decides to become a tourist attraction. Tourism has been on rise since the 1970s as more people began to work from 9am to 5pm and paid leave became more popular in at workplaces. This led to people having the leisure time to spend on their holidays. For a destination to become a tourist destination one should be able to know the market segmentation of the people travelling there. Theres a saying Rome was not built in a day. Tourism planning takes time and research. One would need to find out what type of product and services are needed for the type of tourist that comes to that particular destination. Tourism planning has become more important now than compared to 50 years ago. Tourism planning allows rules to be set by the government. They would be able to implement certain strategies that would help to reduce the negative impacts on the environment. This discussion paper will explore the different approaches that the gov ernment use and the challenges of tourism planning in todays world. Many forms of research are done to find out the characteristics of the people visiting a destination. Many tourism planners assume that the market segment does not change. According to Tourism Management, tourism has been around for many years approximately since AD 1500. Modern tourism would not have been possible without the precedents of Mesopotamia, the Nile, and Indus valleys, ancient Greece and Rome, the Dark Ages and the Middle Ages. Premodern tourism has their own character as there are many similarities with modern tourism. The Early modern tourism (1500 to 1950) considers the early modern era, which links the premodern to the contemporary period through the influence of the Renaissance and the Industrial Revolution. The Contemporary tourism (1950 onwards) introduces contemporary mass tourism (Weaver Lawton, 2010). Tourism can raise the profile of a destination, attracting the interest of investors and visitors alike. Tourism According to Tourism Planning and Policy textbook, the definition of tourism is like what Leiper and Pearce believe that it is important to adopt an opened view of what tourism is all about: Movement of people and their resources By characterizing the collection of government, businesses, activities and processes that helped people to make decisions about travel Involves the production and consumption of the range of tangible and intangible resources Overlaps and intersects with the daily lives of local communities Involves the production and consumption of tourist experiences Produces the range of intended and unintended consequences and effects that need to be critically examined and managed. (Leiper and Pearce, nd) Tourism planning and policy should not basically mean as an economic development activities that are aimed at the supply and demand side of tourism. Tourism should be explored further to improve the other elements of tourism. Policy Sustainable tourism development is under the tourism planning and policy is there to achieve tourism development that minimizes the negative effects and maximizes the positive effects so that they can be sustained over the long term. There are four For the purpose of this report, this report will touch on the environmental problems, the number of challenges faces with limited infrastructure, depressed economy and using Central Highlands as a regional economic development tool. Lastly, recommendation as well as conclusions will be offered before the end of the report. Government Approaches towards Tourism Tourism policy and planning are divided into two categories: (1) substantive ideas that provide the direction and underpinning values embedded in tourism planning and policy. Tourism planning and policy both theory and practices are by a range of cultures, disciplines, methods and framework (Macbeth, 2005, p.89) According to Getz (1986) there are five approaches to tourism planning and they are boosterism, economic, spatial, community and sustainable planning. Each of these approaches has their own strengths and weaknesses which will be further explored below Boosterism Boosterism is when tourism development is perceived to be good and beneficial for the host community of a destination. It is suggested that cultural and natural resources should be used to for tourism development without any consideration to the negative economic, social and environmental impacts of tourism that will occur due to this exploitation. This approach is done mainly by two groups. They are politicians who are philosophically or pragmatically believe that economic growth is always to be promoted, and by others who will gain financially by tourism (Getz, 1987 cited in Hall, 2008). This will continue until is proven that they will eventually run out of resources to use and when the growth of political opposition can no longer be prevented. Although the main focus is on promotion and development of the destination, little attention is given to ensure that levels of demand are suitable to the resources and social carrying capacity of the region (Hall, 2008). Most of the time, the locals are not involved in the decision making and planning processes in regards to tourism development and those who are not in favour of these developments are deemed as being unpatriotic. For example hosting of events such as the Youth Olympics Games is deemed as beneficial for the host city of Singapore as it puts a country on display to the rest of the world making this a form of promotion. Money and resources are also spent on coming up with brand names such as Incredible India, Malaysia truly asia and Your Singapore. This is done so that visitors would be able to identify the brand name to the country. Economic Economic planning is essential as it supports growth and development in certain areas. Governments built infrastructures such as hotels to support tourism in that area. This will encourage foreign revenue earning as more tourists will travel to the destination because of the useful facilities it supports. This in turn creates employment for the locals living there. Marketing and promotion is used to attract certain visitors who will provide the greatest economic benefit to the destinations specific tourist resources (Hall, 2008). In order to accomplish the market segmentation of the tourist coming to the destination and matching of products and services, research has been conducted by governments and industries. However this may not necessarily be a benefit, when government focuses too much on the tourism industry they might neglect other areas such as agriculture industry. One of the strengths of the Central highlands of the Island as a tourism destination is its scenery. Tourist numbers are likely to increase when there is more accommodation built for them. Cutting down trees would be a necessary measure to make way for these infrastructures which in turn will change the environment of the destination (Moore Dowling, 2001). Physical/Spatial Tourism is regarded as having an ecological base resulting in the need for development to be based upon certain spatial patterns, capacities or thresholds that would minimise the negative impacts of tourism on the physical environment (Hill, Jenkins Kearsley, 1997). This type of planning came from people who fight for a rational approach to the planning of natural resources and deemed as the oldest form of environmental protection. The main emphasis is on the physical and social carrying capacity of the destination. As tourism increases in a destination they have an impact on the natural environment. For example, many national parks have management plans that zone sections of the park (Hall, 2008). Zoning is one of the methods used to limit tourist interaction with the environment to a certain area (Newsome, Moore Dowling, 2001). This will ensure that the damage to the environment would be minimal. Although strategies have been placed to manage visitors to attraction sites, these sometimes fail when there is an increased level of visitors and increased demand for the experience of the visitors placed on the attraction (Hall, McArthur 1998; Newsome et al. 2005 cited in Hall, 2008). For example the Canterbury Cathedral in England has a visitor centre built to manage the large amount of tourists as they places stress on the physical and spiritual fabric of the cathedral (Hall, 2008). Community The social and political situation is monitored as the local community have some control over the tourism development process. As tourist destinations become popular, impacts to the destination starts to appear. Therefore since late 1970s more attention is given to negative environmental, cultural and personal impacts of tourism and the social context within which it occurs (Hall, 2008). As alterations are being done to the environment of the local community, it is highly essential that the locals of the destination are involved in the decision making processes. Without the support of the locals it would be difficult for tourism growth and developments to occur. The local community can also generate income, diversify the local economy, preserve culture, conserve the environment and provide educational opportunities (APEC, 2010). Providing educational opportunities is highly essential as it provides them with jobs in the tourism industry. For example locals are hired as tour guides to show the tourist around national parks so that they will educate the tourist on the importance of environmental conservation. Local participation in tourism developments may be good but for tourism development occur foreign investors are necessary. An example would be building of accommodation for visitors. Majority of the earning s are goes back to the foreign investors leaving almost nothing for local community. A country with diverse cultural background might also pose a problem if there are conflicts among them and deter any foreign investors interested in investing in that countrys tourism development. Sustainable Planning Sustainable approach is a combination of boosterism, economic, spatial and community while generating income for the local community. This approach brings about the least damage to the environment (Inskeep, 1991). It brings about positive experience for the local people, tourism companies and the tourist themselves. The community benefits from the increase of job opportunities and improvement to the standard of living. Due to environmental protection resources last longer so that the future generations would be able to experience them and preserve them for many more generations to come (Newsome et al, 2001). Sustainable approach may not be favourable to private sectors whose main objective is to make profits for their businesses. Due to zoning, there is limited interaction with the environment would leave visitors unsatisfied because they are not getting the entire experience of the destination. Challenges faced by Tourism There are many challenges that are faced by the planning of the tourism industry. Tourism planners have to face challenges everyday, which includes both man-made as well as by nature to create a perfect and attractive site for tourist at the same time not intruding the privacy of the natives of that destination. The issues are classified as man-made and natural some of them being Terrorism, Global Warming ,global pollution. health and safety. Terrorism Tourism and terrorism cant co-exist in the same place at the same time. Terrorists seek out tourist destinations for a variety of reasons. One of the reasons being is that: An attack on a tourism center is an attack on that nations economy and also the nations security. (Tarlow, Peter E (2002). Terrorism has a strong negative impact even in countries where there is stable political system and strong traditions in the field of democracy. (K, Valery, 2010). The attacks on the World Trade Center and the Pentagon (the single worst terrorist attack in modern history), by contrast, resulted in the deaths of 3,031 persons. (MERIA, 2006). Terrorism has manifested in the United States or Europe since the year 2000, has proven to be far too irregular (in terms of the frequency of the attacks) to provide a good overall picture of terrorisms impact on the society. (MERIA, 2006)They have proved to be a major factor for tourist decision making. Tourist react very sensitively to such calamities whe n making their choice of a tourist destination. A single terrorist attack can have a strong influence in a tourist spot or a whole tourist country. Where terrorist actions take lives of tourists the recovery of tourism is very difficult. So tourism is gravely affected by terrorism. Global warming Another major problem faced by the tourism industry is Global Warming. Educating the government about climate change should be an additional strategy of the tourism industry. (Eugenio Yunis, 2001) Global warming has been occurring since the late 1800s. Majority of climatologists have concluded that human activities are responsible for global warming. (NASA, 2005). The tourism industry is the booming and the most flourishing industry in the world, full of profits and money-making. But due to the both tourism and global warming work hand in hand. As tourism increases global pollution increases which in turn increases global warming. The main characteristics of the northern countries is their low temperatures. With an increase in temperature their climate conditions change. Due to global warming many nations around the world have been faced with climatic conditions such as floods, volcanic eruptions, droughts, tsunami and so on. And this has directly affected the tourism of these destin ations. Avalanches may increase and the snow skiing areas will not be considered beneficial and attractive as they will not be safe in the future. They will not remain as the tourist attraction. On the other hand, new areas may become adequate for skiing. In other words, we will be observing a shift in the tourism industry. Because of global warming, people will not be able to go to beaches, scuba diving and snorkelling may have to be stopped then, skiing in the mountains will become just another memory, rising sea waters may sink many monuments like the London Tower, and water may become scarce in places like Leh which has its water source in the glaciers of the Himalayas. Countries like Spain and Greece have a favourable climate have now started becoming too hot to travel and live comfortably. There are some places are becoming major tourism because of the positive effects of global warming. By taking some profitable measures and by combating global warming we can help tourism ind ustry flourish again. (Tourism Information Guide, 2010).Some nations for eg; Indonesia are a nation that has been seriously affected by natural calamities which include flood, active volcanoes, tsunami, forest fire. It has destroyed the economy of the nation and considerably reduced the tourist flow into the region. Health and Safety In todays context, to destroy a tourism sites reputation or to cause panic to the public, it takes very little effort. Take for example the outbreak of Sars in Toronto, Canada, once the news spread globally the hotel occupancy rate in the particular region dropped considerably despite the fact that there were no visitors who were stricken with the illness and cautious precautions were taken. This goes the same of the swine flu outbreak in Mexico. Visitors stopped coming to Mexico. World tourism faces a lot of global challenges in the event if there is a world pandemic. Examples being are the possibility of quarantines, the fear of airports and other crowded tourist destinations. The fear of not knowing what to do in case of illness in a foreign country, the need for cross-border medical insurance all this leads to second thoughts for a tourist. Tourists and convention planners are acutely aware of how hard the change or the cancellation of reservations both at the hotels and the airl ines are. The change and the cancellation fees mean that there is a higher degree of travel risk in uncertain times. (Peter E Tarlow, nd)Recent crises like the September 11, Severe Acute Respiratory Syndrome (SARS), H1N1 and Avian flu, tsunamis, earthquakes and currently the volcanic ash cloud have impacted the Travel and Tourism economy over the last decade in a very serious. (World Travel and Tourism Council, 2010) In Florida, in order to protect their tourism as their economy depends on the large part of tourism, and as tourism is already down as compared to previous years, mostly due to the economic downturn. If news of outbreak of swine flu in Orlando gets out, people might cancel their travel plans and stay home, causing loss of revenue to Florida businesses. Floridas tactic seems to be in deny of any infection by citing CDC language, saying There have been no confirmed cases of swine flu by the CDC in Central Florida . But saying that the damage has still incurred no matter h ow much ever clarification or precaution is done on the situation. Introduction of Central Highlands Central Highlands has been controlled by Great Britain until they became independent in 1964. A decade later, they became a republic. Since the mid-1980s, the island has transformed into a freight point, petrol refining point and a tourist destination and has had immense growth both economically and financially. The key features of Central Highlands of the Island are that it has a temperate/sub-tropical island approximately 1 hour by air and 5 hours by ferry from the mainland. There is an established tourism sector on the coast of the island but has experienced a number of environmental problems. They have also faced a number of challenges as they have limited infrastructure, depressed economy and limited natural resources. There are several isolated ethnic groups living within the region and have been ignored in most government policy exercises. They also do have a number of potential tourist attractions which is another important source of their revenue. The regional government the re are also exploring the possibility of using tourism as a regional economic development tool. Also infrastructures of the region has immensely grown from the initial stage . Infrastructure The infrastructure in the central region is limited and because it plays a major role in tourism, tourist are hesitant to travel to the destination. The Government should work to address the challenges which will connect the people with water, electricity, accommodation, roads etc and should try to develop the facilities provided for the welfare of tourist and natives of that region. Education The government should introduce laws which guarantee free and compulsory education for all children under the age of 16. Education is every humans right no matter the rich or poor. As education is very important in the tourism industry , resources should be implemented to provide proper training to citizens to bring tourists around. Education also helps as a whole to enrich the countries overall development and wipe unemployment from the countries face. It brings a total development to the society and the nations development. Permits Permits are to ensure that the states have the following facilities to provide better circumstances for the people and the tourist and to keep a control over the functioning: To reduce the impacts on high-use and sensitive areas Separate potentially conflicting activities Encourage responsible behaviour to all users Collect data for planning Monitor activities which may become damaging to the environment and try to remove them or prevent them. Before any activity is undertaken, it is essential to see if the activity is allowed, and whether the activity requires a permit. Activities that require a permit are: Most commercial activities, including tourist operations Installation and operation of structures Any works, such as repairs to structures, dredging and dumping of spoil, placement and operation of moorings Anchoring or mooring for an extended period Waste discharge from a fixed structure Research except for limited impact research Educational programmes Traditional hunting. (Great Barrier Reef Marine Park Authority, 2010) The nation has to have a overall control of the functioning of certain aspects of the government to increase the development of the region as a whole and to improvise the tourism sector of that particular region. Community Involvement By letting the community be involved, there will be employment boost, training and economic opportunities for the community. Tourists who are there will respect the customs of the local hosts, pay for local goods and tourism services. For the tourism of any region to boom the particular locality should have a welcoming feeling to foreigners and to make the tourist to feel at home. There shouldn be any kind of negative vibes within the natives and locals of that particular destination against the tourist who flow into that region for tourism purposes, The community of any particular environment plays a major role in developing the tourism of that region. Communities should be made aware and educated about how to welcome foreigners and tourist and providing them with inviting smiles and pleasant conversations so that the tourist dont feel strange or weird of being in a new place. The development of the society and upgrading the knowledge and education level of that particular community . They also help in providing more employment offers to the locals of that area also increase the job offers. Fines and Penalties By implementing fines and penalties to the tourist destination, it helps in conserving the region and preserving the beauty and the naturality of that region. In Central Highland Island, bringing rules and penalties protects the environment and this in turn this will discourage the community from damaging the environment. While the Central Highlands do have a lot of natural forest and local architecture, Tourist might not be properly educated on how to conserve the region and in not polluting the destination. Tourist flow in from different regions of the world from different cultures and different society so its very important that the tourist destination should have proper rules and public safety officers to overview the entire functioning of the society as a whole, and prevent anyone who dare to be a nuisance to the public. Interpretation As having guided tours around, they will help to tell stories that are from the community, places (environment), artifacts. They also communicate ideas, enrich the tourist experience. They do have key roles to play in the management and conservation, in this case, as Central Highlands have little development, negative impacts and have substantial remaining natural forest and local architecture. Central Highlands also do have archaeological sites. The communication aspect helps the tourists to discover and appreciate their environment (natural, cultural etc). As the Central Highlands have very strong cultural heritage and unique ethnic groups, having tour guides made up of the community will certainly help the tourist understand more about the culture. Conclusion As the purpose of this report is to make Central Highlands to be more of a tourist attraction the report has included information on Government Approaches to tourism where the five approaches are listed, Getz (1987) has identified approaches to tourism namely boosterism, economic, physical/spatial, community and sustainable planning. Boosterism, has been around for a long time and currently still used to approach tourism. Sustainable planning is currently in used by tourism planners for the government. Tourism planners should be aware of the challenges faced in tourism are both man-made as well as natural. Tourism industry is affected by terrorism, global warming and health and safety. Currently, tourism planners have to face these challenges as they occur on a regular basis such as Terrorism. In the introduction to Central Highlands, infrastructure, education, permits, community involvement, fines and penalties and interpretation are used as regional development tool to help aid other possibilities of tourism. These tools have to be put in place as more tourists will come, enjoy their stay in the Central Highlands and spend more money. Tourism is very important in many countries as one of their main sources of revenue. Central Highlands economy is based on both the petrol production and tourism. Infrastructure, water and electricity are lacking in Central Highlands, therefore, tourists will not want to come down to the Central Highland for tourism purposes. An issue to be implemented includes educating the ethnic groups in Central Highlands about the importance of having tourism in the country. Ethnic groups are important as their culture is part of what makes the destination attractive and they will be able to educate more tourists about their culture, protect their environment and understanding these interpretations, the tourist will be able to reduce tourism impacts.

No Clear Hero in Lord of the Flies :: Lord of the Flies Essays

No Clear Hero in Lord of the Flies The idea of a hero is a complicated one and there are several possible interpretations in Lord of the Flies. In action films the hero is usually the 'good guy' even if he (or she) is quite violent. Action heroes are strong and tough and think quickly when there is a problem. In novels the hero can simply be the main character of the story, though usually we feel some sympathy for him or her as well. Sometimes the hero is someone quite unexpected, who manages to do or say things that earn our respect and admiration. In Lord of the Flies there is no clear hero but there are three possible candidates for the description, Jack, Ralph and Simon. Jack could have been the action hero of the novel. He is strong and tough and usually thinks quickly when there is a problem. When he first appears he is the leader of the choir and he has the ability to keep them under control and make them do as he wants. Later on he becomes the leader of the hunters and is a good example to his followers. Jack is also physically brave and when he, Ralph and Roger went off to hunt the beast "Jack led the way". Unfortunately, Jack is not good at co-operating with Ralph and Piggy and his obsession with hunting leads to the fire going out when a ship is sighted. When the three boys mistake the dead airman for the beast, Jack takes decisive action but does not really face up to the problem. He takes the boys to a part of the island that is safer and tries to buy off the beast by leaving the pig's head as a sort of offering. Jack thus has many qualities required to be a hero but when he is in control he bullies the boys and is partly respons ible for the deaths of Simon and Piggy. He is not deliberately evil but his actions often have evil consequences, so Jack cannot really be considered a hero in the novel. Ralph starts off well in the novel. He is the first person we meet on the island and he becomes leader by popular vote.

New Product Development Strategy for Google Essay

Google is a world known company founded by Larry Page and Sergey Brin in 1997 based on the new name of their search engine that was BackRub that operated in Standford more than a year. The word Google itself comes from a pun of word â€Å"googol† a mathematical term for the number represented number 1 followed by 100 zeros that reflect their mission to organize infinite information in the web. Google is known for its search engine â€Å"Google† that is the world’s largest search engine since 2000 defeats other search engine such as Yahoo! and Bing. Since then, Google innovates and creates new products by partnership with or acquisition of some companies and the result is famous services their provided in the web or real life such as Gmail, Google+, Google Maps and Android mobile platform that is used by a lot of people around the world. QUESTION 1 Discuss and suggest some feasible application considerations when developing a new product development strategy for Google. Google is one of the biggest companies in the world that creates some of the famous product such as Google search engine, Android mobile platform, Gmail e-mail and many more. These products can compete with other products from other companies such as Apple, Microsoft, Yahoo! and many more that has market lead first rather than Google that join the business competition several years later even take a lead in the market. These products are not instant famous created but instead it’s created based on intensive and repetitive research that makes these products to be accepted by the customers. Below are some considerations when develop new product development strategy. 1. Corporate Planning Since Google established at 1998 with their web search engine â€Å"Google†, it started to create other services and applications that can be used by users to help them do their activities and business. Google focus into three primary market segments that is end users that is using Google for searching services, advertisers that will be charged when user clicks the advertisements and partner web sites of the Google (Google, 2005). Google utilizes the power of advertisements especially in the internet since there are a lot of Google users around the world that are using Google anytime and anywhere by using AdWords that can be used by anyone to advertise their business and AdSense that can be used by online publishers with displaying relevant ads about their contents. Google follows and creates customer’s trends in technology market to make sure that Google can be accepted by customers. For instance, at 2010 Google initiated cloud computing as their centerpiece strategies since a lot of companies and users are moving their storage data and processing into cloud (web) and Google offered their services for cloud computing using Chrome OS and Google Cloud Services. And Google strategies for 2011 are LTE or 4G development to gives users fast internet connection for their gadgets, mobile money that can be used by users using their mobile phone to do transactions including banking, buy and sell and review places using Near Field Communications (NFC), and increase availability of inexpensive smartphones since in 2011 Android has been used worldwide by users that can reach low end market. To expand the technology market target of users, Google creates some partnerships with some companies such as MTV, eBay, MySpace to help promotes and puts their products in their websites and services as well. Also Google do mergers and acquisitions of some companies such as Pyra Labs, Urchin, dMarc and many more to help create new market target and also new source of technology that can be developed for their products later on. 2. Marketing Planning To make sure Google introduce new products into the correct market target, Google needs to plan their marketing strategies to make sure customers and users can receive Google’s new products well. Google marketing plan can be divided into 4 categories that are Product, Price, Promotion and Place. Below are the explanations of 4 categories: a. Product  Google has categorized their products into some categories that are advertising solutions, business solutions, web solutions and product solutions that are used entirely in the web. In advertising solutions Google offers AdWord that can be used to advertise people’s businesses with flexible payment arrangements and AdSense that is used by publishers to advertise their products and contents in the web. Google will charge advertisers every time users click on Google advertisements in the web that help to increase the visitors to their website . Google offers some solutions for business purpose such as Google Cloud Services that will help business to put their data and processing into the cloud (web) that will help to expand their business and also minimize maintenance and expense since all services will be monitored by the Google itself. Also Google provides Search Appliance whether hardware or software that helps to document search in the organization. Web solutions also offered by Google for internet users such as Google search engine, Gmail e-mail services, Google+, Google Map and Blogger website blogging that can be used for free. Also Google sell products that partnership with some distributors to sell from bag, trolley and many more and also some products with Google brands in it. b. Price Google offers different price range for Google’s products that are offered to the customers from free into paid price with distinct price difference for each price. For free Google’s products it’s offered for the users for web services product such as Google+, Google Maps, Android, and Blogger that can be used by users in the web to do their activities or businesses. The reason why Google makes their web services product free is because they believed that services in internet should be free and easy to use for all the users. Google’s products with paid price is also have different price based on type of products that customer want to use. For example, AdWords will charge for the customers based on the cost per click (CPC) by the web users to advertisers with minimum startup cost for US$5.00 with flexible budget arrangement per day. Search Appliance also has different prices based on the type of hardware and software to used whether for mid size co mpany to multinational company. c. Promotion Google promotion is done by using the power of mouth advertising from one web users to other web users since users are using Google search engine to help them search what they want. While other search engine such as Yahoo! and Bing have complicated interfaces, Google offers simple and easy to use interface that makes it used by a lot of people and a lot of people will recommend it through words. Google creates some partnerships with companies to help them promote their products into the market such as Samsung and Google works together to create Google Nexus Prime, the first smartphone with Android 4.0. platform to run the phone. And Google offers open source for some of their products such as Android and Chrome OS so that a lot of people will familiar with the products before it’s released. d. Place Users can find Google easily in the internet since a lot of users are using Google to search what they want in the internet. With internet, Google can expand their products and businesses untrammeled with region, language and cultures problems since now users can access internet and check information anytime and anywhere. And using that, Google can easily promote their products and services to the users based on their search. Google also creates some representative offices in some of countries such as Malaysia, Indonesia, and India to help customers to set up some services and products because maybe there are some changes that need to do before put the services and products into their business. 3. Technology Management Technology management is very important to Google because with good technology management Google can produce and innovate their product based on the technology resources they have. Also with good technology management Google can compete with other competitors in the same market area to get customers and users. For example of technology management is Google Chrome, a web browser that was introduced at 2008 to accommodate user to dynamic and complex web that is based on a speed, simplicity and security. Google Chrome design is different with other browsers such as Internet Explorer or Mozilla Firefox because Google Chrome doesn’t have unnecessary toolbar or add on that makes browser slow and heavy processes but instead it’s using JavaScript engine V8 to handle all web applications fast. Google Chrome isolates each page or tab into its own â€Å"sandbox† to make sure the information in each page are secured from other page. Also Google Chrome is the first browser that supports HTML5 and extensions gallery that increases user experiences when browsing web. Google provides updates and patches for the Chrome but users can choose whether to install the updates and patches by themselves, automatically install or not to install. Google also provides source code of Google Chrome that makes it open source for public to help developing Google Chrome with name Chromium. After Google Chrome web browser hits the market, Google launched Google Chrome OS that is an cloud computing operating system based on Linux that will store the data and services optionally in the web and hard disk as well. Google also puts Chrome OS source code into open source with name Chromium OS that can be developed by public that helps development of Chrome OS. Google Chrome OS officially hits the market at 2011 in collaboration with Acer and Samsung with laptop called Chromebook. Inside Chromebook, user won’t need to install anything else but instead running web applications in interface just like Google Chrome web browser that makes the process faster, easier and more secure than other OS.

Free Essays on Men Are From Mars Wome Are From Venus

Men and women are different, that is understood. Please, just stop writing about it. There’s so many books, and articles for men to understand women and vice versa. Honestly, I believe they are all a waste of trees. We will never fully understand how the other sex thinks, because not everyone thinks like these books say they do. They are stereotypes that we have made of each other. Deborah Tannen wrote an article â€Å"Put down that paper and talk to me!† Rapport-talk and Report-talk. I understand many women talk to talk. I also know many women who hate to talk. She has a valid theory and I did enjoy the way she presented what she knew. She is a one and though she can’t help it she is bias. She was never a man and could never fully understand what the â€Å"average† man is thinking. Tannen was correct in some of her examples where she discussed the man at breakfast reading the paper and his wife disappointed that he isn’t talking to her. Women do feel this (though I must say I hate talking while I eat) quite often. I don’t feel the same way that other women feel when they are not taking, but I understand how they feel. I’d rather just talk to convey information but sometimes my boyfriend gets me in to a debate with him. He is the one who talks to talk. He can never sit in silence unless he’s working on his homework. Maybe we just have an odd relationship. John Gray the author of, Men are from Mars, Women are from Venus, is full of crap. I don’t care for his over exaggerated nonsense. My boyfriend also swears by this book and has been trying to get me to read it since he bought it. After reading this overstated repetitious waste of ink and the rainforest, I would rather pour bleach in my eyes and run around screaming in pain. Everything he says is just so far fetched. This man has issued. I’m not such if his parents ignored him or his wife is over abusive, but I think him and DR. Phil or DR. Rut... Free Essays on Men Are From Mars Wome Are From Venus Free Essays on Men Are From Mars Wome Are From Venus Men and women are different, that is understood. Please, just stop writing about it. There’s so many books, and articles for men to understand women and vice versa. Honestly, I believe they are all a waste of trees. We will never fully understand how the other sex thinks, because not everyone thinks like these books say they do. They are stereotypes that we have made of each other. Deborah Tannen wrote an article â€Å"Put down that paper and talk to me!† Rapport-talk and Report-talk. I understand many women talk to talk. I also know many women who hate to talk. She has a valid theory and I did enjoy the way she presented what she knew. She is a one and though she can’t help it she is bias. She was never a man and could never fully understand what the â€Å"average† man is thinking. Tannen was correct in some of her examples where she discussed the man at breakfast reading the paper and his wife disappointed that he isn’t talking to her. Women do feel this (though I must say I hate talking while I eat) quite often. I don’t feel the same way that other women feel when they are not taking, but I understand how they feel. I’d rather just talk to convey information but sometimes my boyfriend gets me in to a debate with him. He is the one who talks to talk. He can never sit in silence unless he’s working on his homework. Maybe we just have an odd relationship. John Gray the author of, Men are from Mars, Women are from Venus, is full of crap. I don’t care for his over exaggerated nonsense. My boyfriend also swears by this book and has been trying to get me to read it since he bought it. After reading this overstated repetitious waste of ink and the rainforest, I would rather pour bleach in my eyes and run around screaming in pain. Everything he says is just so far fetched. This man has issued. I’m not such if his parents ignored him or his wife is over abusive, but I think him and DR. Phil or DR. Rut...

Famous People with the history of Oral Surgery essays

Famous People with the history of Oral Surgery essays Beginning in the very earliest of times, any surgical operation was literally an agonizing, terrifying ordeal-a living and many times, a dying hell. Even a trip to the dentist for a tooth extraction was a much feared, and dreaded experience. Imagine yourself, walking down a dusty, cobblestone road, with this excruciating toothache, one so bad that its almost unbearable. You stop at the barbers cart sitting off to the side of the road to see what all can be done to your tooth. The barber, wearing no gloves and having no experience in this field, finishes the person before you. The barber, who has not washed his hands, tells you to open up wide. With bugs and dust flying all around you, you open your mouth and the barber puts an instrument (one that was previously in the other persons mouth) into your mouth and tells you that he is going to have to pull the tooth. The barber, along with 4-10 strong men who are holding you down, pulls the tooth right out without having any sort of anesthetic. Along with the tooth is a piece of your jawbone. You scream! All you could think of was the pain. As days go by, you now have a horrible infection. Puss is seeping from where the tooth was and is pouring down the back of you r throat. The pain is just so unbearable that you then decide to commit suicide. Now, imagine yourself walking into a clean and sterile room. You lay down in a chair to receive your anesthetic so you wont be in any discomfort through the surgery. The doctor and assistant, who are both now wearing gloves and a mask, perform the operation using instruments that have run through the autoclave and have been sterile. Everything goes well, and you are given antibiotics to prevent from getting an infection. Because of people like Guy de Chauliac, William Thomas Green Morton, and many other famous people, oral surgery and anesthetics are far more advanced today than what they used t...

Ethics Research Paper Example | Topics and Well Written Essays - 1750 words

Ethics - Research Paper Example Ethics are divided into multiple perspectives or parts. Happiness is a critical aspect of ethics. There are multiple ethical theories. One of the perspectives of ethics suggests that the determination of morals depends on the simple ability to separate right from wrong (Aristotle and Augustine 41). Thinkers argue that the moral aspect of actions is entirely dependent of the simplicity and practicality of separating right from wrong. There is an approach that is deontological conceptually. It suggests that some actions are considered to be ethically right inherently (Corradetti 31). They include keeping promises, respecting others, and telling the truth. Other actions are considered to be inherently bad. They include theft, manipulation and dishonestly. Even when good comes from lying, it is never considered to be right. Man is perceived to have the right to pursue happiness or pleasure (Bloom 29). Happiness is attainable according to studies. However, the definition of happiness may not be the same to all men. According to Aristotle, happiness must be perceived as a quality of the entire life of a human being. This argument suggests that the pain and troubles of life cannot be used to gauge the degree of happiness in life. A young person cannot be said to be happy since he only possess dreams and hopes. Happiness must be a reflection of a totality of life (Corradetti 31). Prosperous young people can fall to the deepest adversity in their old age. The amount of pleasure or plain determines the human ethics expected (William 23). A telling example is theft. While the act is not ethical, it gives pleasure to the thief. This paper explores the ethical theory of relativism and absolutism, its perspectives and criticism by considering the scripture and philosophers. Relativism and absolutism Relativism is the theory on ethics that deals with individual beliefs. The theory suggests that an individual’s activities and beliefs are partly influenced by their cultu re (Bloom 29). Moral relativism is not seen to have an appeal on universal moral truth (Corradetti 31). The social and cultural environment has a profound influence on the beliefs and practices of an individual. Judgments should be made based on the influence of the culture and society (Aristotle and Augustine 41). The ethical theory appeals to a plurality of values and ethics (William 23). It also suggests that there should be inter-cultural tolerance given there exists no absolute morals standards. However, cultural relativism is different from ethical relativism. Therefore, the theory has been perceived to reveal the need for a universal moral standard given the fact that it has no fostered cultural tolerance. Morality is explained as a convenient term for customs that have been approved socially. The suggestion implies that the morality has no place in the universal real (Bloom 29). No ethical principle is supreme to others according to the theory of relativism. The theory is us ed to explain contemporary concepts like homosexuality and murder which can be cited to validate the theory (Corradetti 31). The theory of relativism is seen to the shifting from cultural to ethical. This transformation is increasingly gaining momentum and moral social and cultural controversies continue to affect the modern society (William 23). The theory has been criticized by arguments that suggest that morality is not subject to cultural conventions (Nash 19). Morality should be used to indicate the inherent

Effective Communication Case Study Essay Example | Topics and Well Written Essays - 750 words

Effective Communication Case Study - Essay Example An estimated 22000 people have been killed to date due to inhalation of the gas and thousands have to undergo continuous treatments just to breathe in air and survive. Throughout the crisis the most significant feature to be observed had been the lack of communication between the government officials, the plant management in India, the higher management in America and the local people working and living in the surrounding region. Aside from the public that was directly involved in the operations of the plant, there were also stockholders to be notified, the public relations staff which had no clue as to what was going on and finally the press. These two groups of publics must have proper communication channels but this was not the case in Bhopal as was evident when the crisis struck. The internal public in this case were basically the senior management which was based in the United States, the local workers and their managers, the government officials (as they were holding 49.1% of the total shares along with the private investors and had been responsible for the layout and design of the plant) and finally the residents and people living in the ne ighboring community. These people had a direct impact due to the leakage and were the ones who were directly involved in all the communication which took place in the aftermath. The external public involved was the press which found out about the event and the private stockholders who had little effect over them. This group remained unscathed throughout the whole ordeal. After the event took place the communication was evident to be of poor standard. The press was the deliverer of most of the news as the communication systems of Bhopal itself were completely inept. The U.S. has to rely on the coverage of the press as its main source of info as they had no system of communication prior to the event. The internal public

The Face of Battle Essay Example | Topics and Well Written Essays - 3000 words

The Face of Battle - Essay Example I’ve been through two wars and I know. I’ve seen cities and homes in ashes. I’ve seen thousands of men lying on the ground, their dead faces looking up at the skies. I tell you, war is Hell! General Sherman had seen war up close and his admonition rings horribly true, and bears the ring of truthfulness gained through his heart experiences. However, the knowledge of the actual experience of war that most people have gained is most likely through secondhand exposure by way of literature or newspaper accounts or military histories. In his book â€Å"The Face of Battle" John Keegan, a respected military historian and lecturer on war at the Royal military Academy at Sandhurst, attempts to put a human face upon the experience of war in ways perhaps never attempted before. The purpose of his book is to describe experience of war, the most extreme of all human experiences, for those who have not experienced it firsthand. Paradoxically, Keegan himself is strictly in an academic who has had no personal experience of war himself, but only knows it secondhand through readings and personal information gained from relatives. Keegan points out in the poignant and illuminating introduction to the books main thesis that the writing of history there has been a paucity of descriptions of war which can give to a reader any sort of realistic and visceral understanding of the process and all of its horrible mechanisms. In his overview of the worlds literature on war he shows that almost all writings on the subject can be pigeonholed into a number of distinct categories. They can either be described as poetic and imagistic, desiccated and academic, wholly inaccurate and useless for gaining understanding, vague and confusing, too temporal, local and subjective, and perhaps worst of all of a self-serving. For a prime example of the poetic and imagistic style of the war literature the author provides a spectacular example written by General Sir William Napier concerning a

Food production Essay Example for Free

Food production Essay There are staggering numbers of people all over the world who experience hunger. Many people believe that hunger is caused by the insufficient supply of food. More importantly, it is assumed that due to the large population of the world, an inadequate amount of food is produced. However, this is a completely false assumption for as Robbins said, â€Å"There is enough food in the world to feed 120 percent of the world’s population on a vegetarian diet. † (Robbins, p. 178) This fact then brings about the question, if there is enough food, then why do so many people go hungry? The answer lies in the economics of food production. Food is now a capitalist commodity. Therefore, the production of food must be seen as the production of any other market commodity. Food production is not driven by global need, it is driven by market demand. As Robbins mentioned, â€Å"Food production is not determined necessarily by the global need for food; it is determined by the market for food. † (Robbins, p. 186) Looking at food production from this perspective will reveal the factors that affect the production of food. The market for food refers to the number of people that have the means to buy and pay for food. However, since a large segment of the population lives in poverty, there are very few people who can afford food. Since it is demand that determines the amount of food to be produced, the lower demand translates to lesser food production. Producers do not want to produce at a maximum level because it will mean an over-production. This will result to lower prices and ultimately lower productivity. Another factor that affects food production is the fact that farmers tend to use land to produce non food crops such as tobacco and corn as well as for crops that are marginally nutritious. (Robbins, p 186) The choice of what crops to plant relies on what the market demands. For instance, farmers tend to prioritize planting coffee for there is a large global demand for this. Coffee produced in agricultural countries in Africa is not necessarily for local consumption; it is produced because the more affluent nations demand it. Farmers consider the profitability of producing certain crops and coffee production is considered to be more profitable than vegetable production. Another example is soy bean. Soy bean is not as nutritious as vegetables. However, since there is a market for this crop in the more developed countries, farmers tend to plant this rather than vegetables. A more concrete and evident example of how market demand drives food production is the production of beef. Robbins discussed why Mexican farmers tend to concentrate on beef production. â€Å"People in Mexico go hungry because land is devoted to the production of beef, which few Mexicans can afford, but which brings high prices in the United States. † (Robbins, p. 186) The rationale behind this is that food production is driven by the demands of the markets that have the money to buy food. There is no question that there is enough food to feed the world. Hunger cannot be attributed to the inadequate amount of food. Hunger is a result of an economic problem. Lack of food on the plate is a result of the lack of money to buy food. Food production is no longer determined by the need for it by everyone. It is driven by what people who have the means to buy food demand and want. Food has become a commodity rather than a necessity. The solution of the problem of hunger lies not in production but in distribution. As Robbins (p. 187) said, â€Å"Rather than seeing hunger or famine as a failure of production, we can focus on a failure of distribution†¦ The goal is simply to establish, reestablish, or protect entitlements, the legitimate claim to food. † Reference: Robbins, R. (2007). Global Problems and the Culture of Capitalism. 4th ed. Boston, MA: Allyn and Bacon. pp 177-187.

Personal Interview of a Friend Essay -- Interviews essays research pap

I interview my friend, Tim F. Mr. F was born on January 08, 1976 Cleveland, Ohio to M. J. and J. F. Mr. F. prefers to be addressed as Tim. He is mixed, Tim’s mother is mixed with black and white and his father is black. His dad left them when he was twelve years old but still came around every now and again. She remarried when he was eighteen. He is an African American male at the age of twenty-eight. He came from a middle class family, but his had more money than she leaded him believe. He was an only child but he had plenty aunt and uncles to go around. His mother came from a big family. She had three older brothers, two younger sisters and a younger brother. She was the middle child. Having three older brothers they always were harder on her she said, because she was the oldest of the younger girls. That’s why he felt that his mother was so hard on him. Mr. F is a kind-hearted person. I thought I knew Mr. F very well until I did this interview. He showed a side that I never knew he had. Mr. F attends New Harvest Church. Mr. F currently stays here in Montgomery, Alabama with his daughter Nicole. Instead of going to college Mr. F joined the Marines at the age of twenty-three. He wanted to make a better life for his self because he said that he was going to end up dead or in jail and that is two places that he did not want to be. Mr. F felt like the Marines would be the best route to not only developing him into manhood but also providing him with the best thing to do. â€Å"I wanted to be a better person and open up doors of opportunity for myself. I wanted to provide for my family, buy a house and be able to live comfortably. During the four years he was in the Marines, Mr. F traveled thought the United States and around the world to Japan, Australia, Korea, Panama and the Philippines while traveling he was available to get numerous certification in computer programming.   Ã‚  Ã‚  Ã‚  Ã‚  Mr. F lives in Town Lakes in Montgomery, Alabama upper class area. He is one of a few black neighbors in the whole neighborhood. Sometimes he feels that he should have not moved out there, because he wants his daughter to feel what it is like to not be handed everything in life. Mr. F loves his daughter to no end, but Nicole’s mother on the other hand, he say he could just live without. Mr. F weakness is he gives into his daughter too easily. As a child Mr. F he often found himsel... ...the question. That is one thing that I feel that I did not do enough of, is to keep on and stay on track of the answering of certain questions. He had seemed to be in a fun mood the day we did the interview. Earlier that week he and his mother got into a disagreement about something. He did not say what it was at the time but now I know it was because Mrs. J-F was upset because she has not seen her grand-daughter in almost a year. I was pleased to that he agreed to do the interview, after having a bad week earlier. When I told him that I would be video taping him he was ecstatic. He was in a playful mood. I listened to everything my client had to say and wanted to say. I also took notes on some things that we should have talked about in our next meeting. I showed good body language to my client. He knew I was paying attention to him because I was nodding my head and restating some of his comments to him answer. Some of the things I need to work on would be is to just let him continue talking and not cut him off so much. I feel that because Mr. F and I are very good fri ends and that is why I feel that cut him off so much, but I think I can and will do much better next time.