Marketing Plan Clorox - 7807 Words

MARKETING PLAN FOR CLOROX DISINFECTING WIPES PREPRARED FOR: Professor Schermerhorn TEAM 8: MATT BARRAN, JEFF BELL, MICHELLE BELNA, HEATHER BERRINGER, MATT BEY MAY 7, 2004 TABLE OF CONTENTS EXECUTIVE SUMMARY 3 SITUATIONAL ANALYSIS 4 Industry Forces 4 Company Information 5 Environmental Factors 6 Collaborators 7 Competitors 7 Conclusion 8 CUSTOMER SEGMENTATION 9 Involvement Needed 9 Customer Desires 9 Functional Benefits 9 Psychological Benefits 10 Buying Habits 10 Conclusion 11 MARKETING STRATEGY FOR CLOROX DISINFECTING WIPES 12 Repositioning 12 Product 12 Price 13 Place 13 Promotion 14 Measuring Plan Success 16 Conclusion 17 WORKS CITED 21 Appendix A: Business Law I Appendix B:†¦show more content†¦Since 1913, Clorox has had a reputation of leading the industry with its products. This situational analysis includes industry forces, company statistics and financial information, a list of environmental factors that deal with how the company operates, and competitor information. Industry Forces The Clorox Company does business within the industry of Nondurable Goods; especially relevant to the product of Disinfecting Wipes, the company is associated with the sub-industry of Household Products. Two significant forces should be considered when examining the industry and individual companies within this industry: innovation and competition. Threat of Substitutes and Innovation The threat of substitutes for the Household Products of the Nondurables Industry is high. As mentioned before, each company produces a product that is very similar to its competitors. Customers also have high bargaining power in that they can buy substitute products such as paper towels and disinfecting sprays. If a company does not spend time and effort marketing its products, consumers will not be able to differentiate them from a competitor. The typical household product has a life of approximately five years from the conception of the product until it is stripped from shelves. The product will go through one to two years of development, testing, and marketing. It will thenShow MoreRelatedClorox Portfolio Analysis: Marketing Strategy953 Words   |  4 PagesClorox Marketing Strategy A marketing strategy is an objective driven long-term plan which aims at achieving specific marketing goals. Clorox strategic plan aims at growing its sales volume by 3 to 5 percent annually and this means that the marketing team needs to come up with ways through which the required sales volume will be achieved. According to Benno Dorer, Clorox’s EVP and COO of Cleaning International Corporate Strategy, the key marketing strategy is the â€Å"Always on Principle†, this principleRead MoreClorox Portfolio Analysis1187 Words   |  5 PagesClorox Company (Clorox) is a company with publicly-traded shares and it has operations in four different sectors; Household, Cleaning, International and Lifestyle. 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In recent years, many changes have been made to start shifting public perception of Clorox toward beingRead MoreEssay about Marketing Definition953 Words   |  4 PagesIntroduction In this paper I will define marketing in my own words and also research what the definition is using two different sources. While supporting my answers with three examples from the business world, I will show the importance of marketing. Marketing applies to many different areas of an organization and after close review I will make it clear on how it relates. Personal Definition Marketing is how a company or organization promotes the service or product the company uses to createRead MoreBurts Bees Case Analysis1449 Words   |  6 PagesVlahos, a 15-year veteran of  The Clorox Company  was named Vice President and General Manager of Burts Bees. He continues Replogle’s belief to break into the mass market. (Debryun, 2011) II. Problem How could Burt’s Bees maintain its brand identity in their new product line as they break into mass market? III. Assumptions of the Study Burt and Bee’s Product life cycle stage The product life cycle is one of the most familiar concepts in marketing. The PLC concept can be used to analyseRead MoreEssay on Kingsford Charcoal Marketing Report1211 Words   |  5 PagesKingsford charcoal marketing report Kingsford charcoal brand is well known in barbecuing community across United States. Over time, it consists in the message communication and marketing strategies to building and maintaining this strong brand image. But in 2000, Kingsford faced a decline in sales and the category appeared softer than it had in previous years. 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The Plight Of Minority Women - 1442 Words

Make sure to elaborate on the victimization of the study LITERATURE REVIEW The Plight Of Minority Battered Women The issues of domestic violence, focusing primarily on black ethnic minority women . To be able to understand the problem of domestic violence, it is vital to recognize that violence toward women is an international reality which has been recognized as a major public health issue (Shipway 2004). According to Shipway 2004, the acknowledgment of domestic violence internationally as a major public health has seen a readjustment in numbers in many areas that are dealing with domestic violence, but there are still some areas where little if anything is done to support women abused by intimate partners. The issues have increased where minority women have been lumped into one category and not considering their different cultural and religious differences. It has been said that obtaining data on African American minority women housing needs is hard. (Netto et al., 2001) reported that there was national evidence that people from the black ethnic minority with including immigrants find it very burdensome to access services. Domestic violence influence women from all ethnic groups, African American women minority, appeared to be isolated more that women from the majority. According to Women’s Aid 2010, there are claims that African American minority communities may have to conquer religious and cultural pressure resulting in them being afraid of bringing shame ontoShow MoreRelatedThe Double Minority in Song of Solomon Essay835 Words   |  4 Pages Typically minority groups are thought of in the context of race; however, a minority group can also consist of gender and class. 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Evaluation of the Strategies and Innovations in the Business Model

Question: Evaluate the Strategies and Innovations in the Business Model of the Companies. Answer: Introduction This report is based upon the evaluation of the strategies and innovations in the business model of the companies. It explains the actual meaning of strategy for any company and what are the key ideas behind the successful strategy. Moreover, it also explains the concept of innovation in their business model and its importance for any company. Key Ideas of the Strategy and Innovation in Business Model According to the Scholes (2015), strategy determines the direction and scope of the business over the long term that determines how resources, plans, and ideas configured to meet the demands of the markets and customers. Every company has the unique strategy to achieve their objectives and aims to create competitive advantage in the marketplace. Similarly, the innovation in the business model indicates that there is the new and unique method applies into the structure, process, and values of the organisation. Strategy and innovation are the interrelated concepts which are adapted by the organisation to make its position competitive in the marketplace. There are many examples of the company which adopts the unique strategy and timely innovations in its organisation structure to remain competitive in the market. Both strategy and innovation are the important aspects of the company and it should exist in the organisation (Slack, 2015). As per the analysis of the different academic sourc es and e-learning module, the key ideas are taken from the materials which are listed below: What is the competency level of the company (Target markets and geographic markets)?What are the unique things that company gives to their customers (status, style, modification and cost)?What are its crucial resources and capabilities that company utilizes to take strategic decisions (goodwill, advanced technology, huge resources)?How they maintain their values (R and D, uniqueness and product differentiation)? From the strategic point of view, the company needs to answer these four above key points to take strategic decisions in the market. If the company satisfies these important criteria, it means the companys position is strategically strong in the marketplace. On the other hand, business model innovation refers that the innovative concepts into the structure, process, and values to remain competitive in the marketplace (Hillier, et al., 2011). The key idea derived from the video and academic sources that every innovative business model follows four stage processes to become successful in the market. These stages are initiation, ideation, integration and implementation. In initiation stage organisation analyses the current process of the business like its target customers, offerings, and value proposition. Secondly, in ideation stage company compares its structure to different innovative models and makes the innovative business structure. Thirdly, integration refers that the stability o f the business structure according to the organisation climate whether its fits or not (Boxall and Purcell, 2011). Lastly, Implementation refers that the overall evaluation and testing of the business model and implement into the organisation. For e.g. Apple, Dell, and IKEA are the examples of strategic decisions and innovations in their business model according to changing need of the market. The key idea develops from the video regarding innovation in the business model is listed below: To review the different successful business models and implement the best factors into the current business modelImplementation of one business model at a time (Massa and Tucci, 2013)Clear communication and transparent process need to present in the new business model.In the long term, the business should set their Key Performance Metrics.Always consult with the top management regarding any change in the business structure. It is important for the success of the business model in the long run (Amit and Zott, 2012). As per the evaluation of the key ideas of the strategy and business model innovation it is identified that Apple Inc., a leading technology company that sells electronics, computer software, and online services. Moreover, it also sells the hardware products like Mac book, iPad, iPod and Apple smart watch (Tucci and Massa, 2013). The company clearly develops the strategy and innovation in their business model since inception to remain a leader and competitive in the industry. From the strategic point of view, Apple strategy clearly answers the four key ideas of the strategy to remain competitive in the industry. Apple sells their products and technologies all over the world and their target customers are mainly youngsters and businessman. Moreover, the unique company logo and stylish design with the latest technology in their products. This idea depicts the unique identity and brand value in the eyes of the customers. Thirdly, the company adopted the strong branding strategy like advertisements and logo of company attracts the customers significantly. Moreover, it also used the high technologies and different operating systems like Mac OS X advanced operating system which is totally unique from its competitors. Similarly, the company has constantly innovated their business structure through strong R and D of the market needs and challenges to deliver the quality products and services (Frankenberger, et al., 2013). Moreover, the company implements the one innovative model in their products at a time. For e.g. Apple I phone series launched by the company in different time period gap. This strategy helps the company to know the outcomes of the new business model. Moreover, the Apple also focus on the customer needs more rather than demands of the new technology. The clear communication with their customers and analyse s the changing needs of the customers and develops the products that fulfill the customer needs and create value for the company. For e.g. Apple I tunes music software is the example of changing customer needs and it creates unique value for the company (Euchner and Ganguly, 2014). Moreover, the company develops the new ideas and aligned with the company vision. The company has the strong product and service oriented culture. Lastly, company checks the consistency of the business model with its resources. Conclusion As per the above study from the various sources, it concludes that the effective strategy and innovation in business model helps the Apple to remain competitive and leader in the technological market. Moreover, it also concludes that the companies spends a huge amount of financial and human resources to continuously innovation in their business model and meet the demands of the customers in a long run. References Amit, R. and Zott, C. (2012) Creating value through business model innovation.MIT Sloan Management Review,53(3), p.41. Boxall, P. and Purcell, J. (2011) Strategy and human resource management.UK: Palgrave Macmillan. Euchner, J. and Ganguly, A., (2014) Business model innovation in practice.Research-Technology Management,57(6), pp.33-39. Frankenberger, K., Weiblen, T., Csik, M. and Gassmann, O., (2013) The 4I-framework of business model innovation: A structured view on process phases and challenges.International Journal of Product Development,18(3-4), pp.249-273. Hillier, D., Grinblatt, M. and Titman, S. (2011)Financial markets and corporate strategy.USA: McGraw Hill. Massa, L. and Tucci, C.L. (2013) Business model innovation.The Oxford Handbook of Innovation Management, pp.420-441. Scholes, M.S. (2015)Taxes and business strategy. UK: Prentice Hall. Slack, N. (2015)Operations strategy.USA: John Wiley Sons, Ltd. Tucci, C. and Massa, L. (2013)Business model innovation.UK: Oxford University Press.

The Leadership Challenge, by James Kouzes free essay sample

A critical review on this book about leadership. The paper reviews the book which has used extensive interviews to ascertain what the qualities of a good leader are. The books main points are summarized in this paper, which speaks of a combination of achievement and ethics, a sense of fairness and the idea that everyone can develop leadership skills. The model of leadership put forward in the book is further explained through examples. The paper concludes with an evaluation of the book. While there is all too often little that we can do about the lack of real leadership skills in others, we are fortunate in that we can make a difference in our own ability to lead. The principles of good leadership are in fact well known; this does not, of course, make them easy to apply. However, defining for ourselves the traits that we would like to possess as leaders is an essential first step in the process. We will write a custom essay sample on The Leadership Challenge, by James Kouzes or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page